Foundation to Growth Engine
Over the past year, my focus has been on establishing a robust technical foundation for Connected's digital presence. We successfully implemented a regional web structure, launched and optimized our Google toolset, and established baseline analytics.
With this foundation in place, we are moving from a phase of building to a phase of growth and intelligence. To meet these strategic needs, I am proposing an evolution to Digital Strategy & AI Officer.
This expanded role will consolidate our digital marketing, web administration, data analysis, and strategic intelligence efforts under a single, proactive function.
Salesforce Intelligence Sprint
Based on the "A Look Back At Proposals" analysis, I will deliver a complete, functional Salesforce intelligence system within four weeks.
The 4-Week Sprint Timeline
Week 1: Data Architecture
Collaborate with Emma Bedford to create all 28 custom data fields.
Week 2: Report Infrastructure
Build 30-40 underlying Salesforce reports.
Week 3: Dashboard & Automation
Assemble dashboards with Salesforce Flow automation.
Week 4: Training & Launch
Team training and full system handover for immediate ROI.
Digital Ecosystem Pilot
Immediate Actions
- Secure Budget Approval ($4k or $12k pilot).
- Gather critical intel (competitors, CRM details) from US team.
Execution Phase
- Launch "Digital Ecosystem" campaign.
- Manage budget split and optimize for quality leads.
Goal: Move beyond clicks to generate highly qualified leads and establish concrete Cost Per Acquisition benchmarks for the US market.
Ongoing Strategic Initiatives
Digital Operations
SEO Excellence: Continuous monitoring, technical optimization, and strategic backlink acquisition.
Web Administration: Support new website launch with SEO-optimized content updates.
Marketing Support: Technical execution arm for digital marketing initiatives.
AI Intelligence Layer
AI Sweeps: Formalized intelligence gathering for leadership and BD teams.
Data Insights: Weekly trend summaries from Salesforce dashboards.
Tool Development: Strategic tools like "Portfolio Pulse" diagnostic.
A New Way Forward
Transitioning from reactive, task-based work to a fully integrated strategic role with a flat weekly retainer model.
Weekly Retainer
I am excited to step into this new capacity and drive the next phase of our digital growth.